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A Deeper Dive into Responsive Web Design

Tuesday, April 15, 2014

This past December we gave you a look into responsive web design and its benefits. Now we’re diving deeper into this modern day approach to design! You may find yourself asking, “What is responsive web design?” Before the expansion of mobile devices, web designers had only one primary challenge to deal with – keep the same look and feel of their websites across various desktop browsers. Now that smart phones and tablets have become the primary device for users, web designers are faced with new challenges! This is where responsive web design comes into play.

Aforementioned, Responsive Web Design (RWD) is an approach of lying out and coding a website such that the website provides an optimal viewing experience. Users are able navigate and read with a minimum of resizing, paining and scrolling, regardless of the device being used. 

The pros outweigh the cons when it comes to choosing responsive web design. Responsive design websites have only one URL and the same HTML, regardless of the device, making it easier to and more efficient for Google to crawl, index and organize content. Having your content living in one place also makes it easier for users to interact with, link to and share. Choosing to have a separate mobile site from your website will require Google to crawl, index and organize multiple versions instead of just one.  

While content is king, it is the user experience that enables visitors to consume content on any website using the device of their choice. A responsive design ensures that users get the best and most consistent experience of a website while using the device of their preference. 

If SEO is a core component of your digital marketing strategy, then having a mobile-friendly website is crucial! Having a separate desktop and mobile site requires having separate SEO campaigns. Managing just one site and one SEO campaign is easier than managing two. 

Now more than ever, digital content is viewed on a spectrum of different experiences. Internet traffic from mobile devices rises exponentially each day. Investing in a responsive website is the smartest decision, saving you time and money on designing and developing just one version of your site instead of two. Next time you are thinking about redesigning your website, you should strongly consider responsive web design. The “one site fits all” approach will soon be the norm! 

Posted by Tracy Ryan