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Call to Action

Monday, January 13, 2014

 

Here at Jett Media Group one of the primary services we offer is website design; therefore, we highly value the user experience. User Experience Design is a crucial part of having a successful website. Companies often overlook this step, which hinders their ability to track how users are experiencing their website. It is important to have an established goal for users once they come to your website, whether they get there from social media, advertising, SEO, or even word of mouth.

One very important key to creating a great user experience is to have a strong and compelling call-to-action, aka the CTA. A clear and compelling call to action is the essence of your business on the Web. CTAs are the signposts and cues that give your users the guidance they need to continue down the right path towards conversion.

CTAs are a key driver of lead generation. They connect two of the most critical pieces in the lead generation process: incoming traffic and opportunities for converting these new visits into leads. In order to optimize your marketing efforts for maximum conversions, consider making call-to-action improvements.

There are many different types of CTAs, from buttons to buy, links to download and visual design cues guiding your visitor down your conversion funnel. Without CTAs your users can get lost and confused which, in the worst case, will lead to them leaving your site.

The fastest way to grab their attention is by making the CTA stand out from the rest of the page. Contrasting colors are great for this as well as using very descriptive phrases that make the required action warm and inviting. Sometimes people just need an additional little push in the right direction.

Learn more about CTAs here: http://bit.ly/KLGOmK or http://bit.ly/1gED2Gj


Posted by JeTT Media Group

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