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How to use Instagram to Boost your Business!

Friday, May 30, 2014

In today’s day and age visuals are everything. Nothing grabs viewers’ attention like pictures and videos and what better place to share them than Instagram! Instagram allows businesses to capture the attention of their audience through images, short videos and hash-tags. In such a fast paced world people do not have time or patience to read text-content; that’s one of the reasons why Instagram has become so popular. It’s much easier to look at photos and watch 30-second videos opposed to reading a long Facebook post or even a short tweet. The best part about Instagram is it’s extremely easy to use and it allows you to get creative with your pictures! 

Here at JeTT we use our Instagram to showcase our company’s fun and creative personality!We post behind the scene pictures of our team in the office; we also love posting our favorite quotes and promoting interesting holidays!! 

Here are some tips to help you optimize your business’s Instagram account the right way:

1. Make sure to hash-tag, but don’t go overboard.

By hash-tagging relevant words or phrases you can drastically increase your Instagram traffic and potentially boost your following. However going hashtag-crazy may reflect badly upon your company and make you look desperate. 

2. Make sure to keep followers engaged by adding new content weekly.

It is crucial that you utilize your Instagram account so that your followers don’t become bored and un-follow you. This means add a photo or video to your account at least once a week if not a couple times a week. However don’t over do it, this is not Facebook where you can upload a whole album at once!

3. Show your followers something they can’t see anywhere else.

Your followers want to see pictures and videos that they haven’t already seen elsewhere. The reason behind this is people feel special when they get the inside scoop on something they are interested in. To do this, post behind the scenes photos of your latest project or company event, or even a photo of your employees hard at work. 

4. Ask Questions!

A great way to engage with your followers is to ask questions. Questions get people involved and could cause them to develop a personal connection, which in return promotes brand loyalty to your company. 

So if you’re not already on Instagram, climb aboard and be sure to follow us at JettMediaGroup!

Posted by Tracy Ryan