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LinkedIn: Beneficial for Business

Thursday, November 13, 2014

You may not be aware, but LinkedIn has many benefits for business owners and professionals alike. Essentially, the online rolodex brings people together, from business owners and account managers to business development managers and freelancers, in a new and unique way. LinkedIn is not merely a social network aimed at business professionals, but an online network of influential people all over the world! 

So how can LinkedIn benefit your business? There are numerous perks to becoming a part of this professional platform.  Whatever your business objectives may be, a simple search in your field will reveal thousands of experts, service providers, and potential clients. Looking to hire? LinkedIn makes finding the perfect candidate easy as pie! Search for candidates that fit your required level of expertise and approach them directly. No middle man, no finders fee.

Starting a group on LinkedIn is a fantastic opportunity for you to grow your business and network at the same time. Use this tool to drive traffic to your blog or company website, engage with fellow business professionals, and stand out from the crowd. The key is to find an area of your business that has not yet been tapped into, and aim to be the authority of the subject. The more quality content you produce to back this up, the more your community will support you. You will naturally be viewed as a thought leader of that niche. 

Did you know that LinkedIn profiles receive a high PageRank in Google? Your company profile is available for search engines to index, allowing you to influence what people see when they search for you or your business. Not to mention, you can also link to your personal blog or website to your LinkedIn page. Given your public profile setting is on "Full View", this is instant search-engine optimization for your site. Following in Facebook's footsteps, this business network now offers a self-service system called "LinkedIn Ads". These ads make it possible to tailor advertising by job title and function, industry and company size, seniority, age, gender, or even specific LinkedIn groups. Whatever your purpose, LinkedIn has a potential solution! 

All in all, the most beneficial piece of the LinkedIn puzzle are your connections. Join us next week as we discuss how to build a "smart" network on LinkedIn. And in the meantime, expand your reach on LinkedIn by adding JeTT to your rolodex. We'd love to connect! 

Written by: Dara Minchew


Posted by Tracy Ryan

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