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Meet Our Social Media Client, City Plants!

Wednesday, September 24, 2014

Meet our social media client, City Plants! City Plants is a non-profit organization that dedicates their time and effort to expanding and maintaining the Los Angeles green canopy giving specific focus to communities whose trees are shorter and sit close to the ground. City Plants' mission also includes promoting healthy living and creating jobs. Additionally, one of the services they provide is the gifting of fruit and shade trees to residents of Los Angeles through a variety of different programs.

Here at JeTT Media Group we are working to build social media engagement and expand overall reach for City Plants. Our social media strategy is composed of informational tree posts, tree adoption information, inspirational images, and giveaway promotions. The utilization of promoted posts and Facebook Ads are crucial components to our strategy and have helped us raise awareness and increase City Plants’ fan base. We also work to increase engagement by managing their Twitter handle, @CityPlants.  

A key aspect to our social media campaign is running contests through Facebook. Contests encourage fans to get involved while building brand awareness. Our upcoming contest will be a Thanksgiving Giveaway and is set to launch on October 1st. The objective of this contest is to urge fans to submit a photo of them participating in their favorite fall activity for a chance to win the Ultimate Whole Turkey Feast from Marie Calendars! The contest will be held on Facebook using a third party platform. We will design a FB tab and contest page, along with weekly Facebook posts directing fans towards the contest entry page. In order to enter the contest, users must first ‘Like’ the City Plants Facebook page and then submit their fun fall photo. Our goal for this contest is to not only drive more awareness to the City Plants Facebook page, but to increase traffic to their websitewww.cityplants.org.

Written By:
Deanna Di Marco

About JeTT
Here at JeTT, we offer a wide range of social media marketing campaigns that are custom fit to meet the needs of each individual company. We implement and manage Facebook and Twitter accounts, design posts and tabs, create contests, design and execute Facebook Ads, promote posts, and track the growth and demographic characteristics for each campaign. 

Posted by Tracy Ryan