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Responsive Web Design

Monday, December 30, 2013



Responsive websites are the future. With the rapid emergence of tablets and smart phones it is almost imperative for businesses to adapt and update to a responsive web design. Mobile web surfing has increased 67% since just last year to an astounding 28% of total traffic coming from smartphones and tablets alone (Sterling, 2013).

Even though 28% doesn’t seem like a huge number, it is still a large amount of people who are getting poor user experience or none at all. Websites that are not optimized for mobile use cannot expect to perform well thus creating a missed opportunity for search traffic.

If you don’t know exactly what responsive web design is, here is a short and simple definition from Wikipedia: Responsive Web design (RWD) is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors). 

So when a user accesses a website from a laptop or desktop computer, they experience a full view of the website. For mobile or tablet user, the display size obviously decreases so the page would have to retract and stack the elements for easy viewing and usability. This creates a user experience that works across all devices without changing URLs or HTML code.

Optimizing websites for mobile, no matter how small the percentage of users, is not only important but ultimately a very cost-effective solution. Responsive web design optimizes website for mobile search as well as desktop search, thus it allows a business to create one site rather than three separate sites for desktop, mobile and tablet. Responsive websites are the perfect solution, since they are optimized for any device.




Sterling, G. (2013, November 06). Mobile now 28 percent of total web traffic — report. Retrieved from http://marketingland.com/mobile-traffic-now-28-percent-of-total-report-64218

Wikipedia - responsive web design. (2013, December 29). Retrieved from http://en.wikipedia.org/wiki/Responsive_web_design

Posted by JeTT Media Group