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SEO: What It Is and Why It Is Important

Tuesday, September 06, 2011

Los Angeles SEO

Search Engine Optimization (SEO) is very important for a website's visibility.  Simply put, SEO means designing a website so that search engines can easily find web pages and index them, which in turn makes it easier for people to find your site.  Potential customers will type a word or two into the box, hit 'Enter', and immediately find a listing for your company's web site.  SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines.  Search Engine Optimization is the tool that can ensure that your site will be listed within relevant search results, and as close as possible to the top.

Beware of the following SEO methods, commonly referred to as spamming:

  • Automatically created 'doorway' pages
  • False redirects and cloaking
  • Keyword loading
  • Hidden links or hidden text
  • Pages stuffed with irrelevant keywords
  • Duplicate content on several pages
  • Intentional misspelling of certain popular keywords and web site names
  • Centralized or unrelated link farms
  • Similar techniques that attempt to fool the search engines
ALWAYS, always avoid using these methods!  Using spamming methods in your web site can produce similar results.  Browsers are directed to a web site they had not intended to visit.  Will they stay there and shop?  When the search engine operators learn of tricks like these, they often remove the site from their index entirely.  Most search engines provide the means for users to report such abuses.

One way to ensure quality SEO on a website is to have keyword friendly phrases around your website for Google to recognize these phrases.

For example, as a website design company, JeTT would have the following phrases placed from within the website:

Branded keywords:  jett | jett media | jett media group | jet media

Very competitive keywords:  web design | website design | la web design | la web designer | professional website

Not as competitive keywords:  los angeles design agency | los angeles web design firm | pro web development | professional web design company

Targeet specific keywords:  magento web design | catalyst web design

What does this mean?  Start with the non competitive keywords and work your way to the top!  Inquire with a top seo company in your region to see what kind of service they can provide for you.  We always advise our clients that SEO is a very important factor from the very beginning because you want your website ranking in Google as quickly as possible.  This was why we build an SEO division in house.

For future blog's, we will continue to give advice and tips on how to build a quality website that will give your business the boost it deserves.

Posted by Tracy Ryan